Enroll in the HWG Logo Program immediately by signing up at http://db.hwg.org/hwglogo/join.html; and agree to the following Logo Usage Guidelines to assist you in proper usage of the HWG standard logo (the "Logo"). The power of the Logo lies in its consistent and appropriate use. Any usage outside of these guidelines dilutes the effectiveness of the Logo and makes it more difficult to defend our rights to the servicemark. HWG reserves the right to change or modify the Logo and/or these Guidelines at any time at its discretion. Members shall comply with the Guidelines as amended from time to time.
1. USAGE
Organization name:
If the Organization name is used in the document text, it should appear as The HTML Writers Guild at the first and most prominent use in all materials and can thereafter be refereed to as HWG.
Intent.
You are not permitted to use the Logo to disparage The HTML Writers Guild, its members, or promotional goods, or for World Wide Web sites that in HWG's reasonable judgment may diminish or otherwise damage HWG's goodwill in the Logo, including but not limited to, uses which could be deemed to be obscene, pornographic, excessively violent, or otherwise in poor taste or unlawful, or which purpose is to encourage unlawful activities. Similarly, you cannot imitate HWG's promotional materials or the Logo in any of your materials, including advertising, product packaging, and promotional materials. The Logo must not be used in a way that implies HWG's sponsorship or endorsement of the product, service or content presented on your Internet Site.
1a. Use of Logo to indicate membership.
When used to indicate membership, the HWG Logo must be accompanied by the following text :
The author is a member of.....
as indicated in the example below.
The author is a member of
OR
The author is a member of
<A HREF=""><IMG SRC="lo-025.gif" WIDTH=64 HEIGHT=90 BORDER=0 ALT="The HTML Writers Guild"
></A>
1b. Use of Logo as a link only.
Third parties wishing to use the Logo as a Link to the HTML Writers Guild Website may, provided that the text indicating membership is removed.
The Logo when used in this situation must use the following link and supporting ALT text:
<A HREF=""><IMG SRC="lo-025.gif" WIDTH=64 HEIGHT=90 BORDER=0 ALT="The HTML Writers Guild"
></A>
1c. Use of Logo on a client site.
Members enrolled in the HWG Logo Program may use the Logo on a client site providing the following text appears with the Logo.:
"Designed by a member of"
The Logo when used in this situation must use the following link and supporting ALT text:
<A HREF=""><IMG SRC="lo-025.gif" WIDTH=64 HEIGHT=90 BORDER=0 ALT="The HTML Writers Guild"
></A>
In all cases, when used in a Website as a link to the HTML Writers Guild Website, the Logo must be an active link to only this URL address:
/
2. PRESENTATION
Prominence. Do not use the Logo or the names The HTML Writers Guild or HWG more prominently than your personal name, company, product, or Website name.
Artwork. Use only HWG authorized electronic artwork of the Logo. The HWG icon is to be displayed as an independent Logo, and not conjoined with any other graphic or text in such a way as to imply HWG endorsement or sponsorship. The Logo may not be used as a feature or design element of any other Logo.
You may not alter this artwork in any way.
Size. The Logo cannot be reduced or enlarged beyond what is electronically provided by HWG. Do not remove any trademark symbols or alter the Logo in any way. Redraws, distortions, or animation of the Logo are not permitted beyond what is provided.
3. ALTERATIONS TO THESE GUIDELINES.
HWG reserves the right to change the Logo and these Usage Guidelines
at any time and solely at its discretion. If possible, HWG will
provide advance notice of these changes.
For the latest guidelines and information go to the Logo Program
site located at /hwglogo/.
All Logo authorized
sites will be notified by e-mail of any changes to this criteria.
Permission to use the logo is limited to those who meet the then
applicable criteria, and those who no longer meet the criteria must
discontinue the use of the logo. Any use of the Logo that is not
consistent with these guidelines is strictly prohibited.
4. CANCELLATION OF AUTHORIZATION TO HOST LOGO.
HWG reserves the right to review use of the Logo. Disregard for these Usage Guidelines may result in a revocation of the right to use the logo, and with it all benefits enjoyed through participation in the program.
5. COMPLIANCE.
Any member found to be improperly using the Logo or using any outdated or unapproved HWG Logo must correct any deficiencies in their use of the Logo upon reasonable notice in the form of a electronic written request to remove the logo in question and informed that if they wish to use the correct Logo the steps needed to be taken. They will be given a set time period to comply with this request. Refusal to correct such deficiencies may result in revocation of the right to use the Logo. Continued use may result in revocation of membership in The HTML Writers Guild.
6. QUESTIONS.
For quick replies to the most common questions regarding the Logo Usage Guidelines, we have put together a Logo Usage FAQ.
If you have any questions about the Logo Program not covered in the FAQ, please send e-mail to logo(at)hwg.org
URL: /hwglogo/index.html
Copyright © 1996 by the HTML Writers Guild.
Please see our legal statement.
This page is maintained by: Al Smith al(at)hwg.org
Last
update: 17 Nov 1996 by: Gerald Oskoboiny
