Treasurer's Note: It should be noted that this is a historical document. This document does not necessarily reflect the current realities of the Guild's financial state or organizational plans. It was accurate to the best estimates available to the Guild at the time it was filed.
HWG Application for Recognition of Exemption
Table of Contents
Part I - Identification of Applicant
Name and Address
A. Full Name or organization: HTML Writers Guild, Inc.
B. c/o Name (if applicable): N/A
C. Address: 875 Lawrenceville-Suwanee Rd. Ste. 310-316
D. City, state, and Zip: Lawrenceville, GA 30243
Employer identification number: 58-225-8880
Name and telephone # to be contacted: Roxanne Reid-Bennett (907) 696
Month the annual accounting period ends: December
Date incorporated or formed: Incorporated: June 13, 1996, Formed: January
Activity codes: (123) (149) (205)
See the list of IRS Codes for the possibilities.
Too numerous to list out here, I'll include what these mean:
and other "reasonable" options:
123: Discussion groups, forums, panels,lectures, etc.
149: Other instruction and training
205: Professional association
030: School, college, trade school, etc.
037: other student society or group
046: private school
126: Apprentice training
200: Business promotion (chamber of commerce, business league, etc.)
204: promotion of fair business practices
Check here if applying under section: <left blank>
501(e) Cooperative hospital service organization
501(f) Cooperative service organization of operating educational organization
501(k) Organization providing child care.
Did the organization previously apply for recognition of exemption under
this Code section or under any other section of the Code?: No
Is the organization required to file Form 990 (or Form 990-EZ): No
If the organization is not required to file Form 990 and is not
a private foundation answer "No". Form 990 "not required to file": an organization
whose annual gross receipts are normally $25,000 or less. and the "$25,000
gross receipts test". An organization's gross receipts are considered normally
to be $25,000 or less if the organization is: (1) Up to a year old and
has received, or donors have pledged to give, $37,500 or less during it's
first tax year.
Has the organization filed Federal income tax returns or exempt organization
information returns?: No We might have to change this one to
yes before filing again.. We should get these filed for last year by June
30th, I only asked for a 3 month extension. It's all zeros anyway - so
it's not really an issue
Check the box for the type of organization. Be sure to attach a conformed
copy of the corresponding documents to the application before mailing.
If the organization is a corporation or an unincorporated association that
has not yet adopted bylaws, check here: <left blank>
Corporation - Attach a copy of the Articles
of Incorporation (including amendments and restatements) showing approval
by the appropriate state official; also include a copy of the bylaws.
The Articles *might* need fixing for the principal office address as
soon as we have a registered agent in the state.
Trust - Attach a copy of the Trust Indenture or Agreement; including all
appropriate signatures and dates.
Association - Attach a copy of the Articles of Association, Constitution,
or other creating document, with a declaration or other evidence the organization
was formed by adoption of the document by more than one person; also include
a copy of the bylaws.
Part II - Activities and Organizational Information
Provide a detailed narrative description of all the activities of the organization
- past, present, and planned. Do not merely refer to or repeat the language
in the organizational document. Describe each activity separately in the
order of importance. Each description should include, as a minimum, the
following (a) a detailed description of the activity including its purpose;
(b) when the activity was or will be initiated; and (c) where and by whom
the activity will be conducted.
A. Electronic Discussion Forums
The Electronic Discussion Forums are supported by list server software
run on an internet server and support the resending of electronic mail
to "subscribers" of the service. Subscription to the lists is open to members
only. These forums are referred to as "the mail lists" within the organization.
These are currently used by members of the organization to discuss
HTML web page authoring issues. We have 13 discussion groups at this point
We also maintain several organizational "support" lists to aid in the communication
between members and volunteers around the world.
hwg-basics - The basics of web creation.
hwg-business - Marketing, contracts, ethics, sales, etc.
hwg-critique - Requests for review of web sites for accessibility, quality
of presentation, organization, and browser compatibility.
hwg-graphics - Discussion of graphics packages and design issues concerning
web based presentation.
hwg-theory - Discussion of site design issues such as how to organize data,
when to use a particular technique, visual organization, and any other
hwg-html - Discussion of the hypertext markup language and specifications.
hwg-newtech - Discussion of the newest Web-related technologies.
hwg-servers - Discussion of all aspects of web servers and CGI.
hwg-webapps - Discussion of software applications used to support Web Site
support and development.
hwg-plus-site-mgmt - Discussion specifically related to site management.
hwg-plus-marketing - Discussion relating to effective marketing strategies
on the Internet.
hwg-plus-stylesheets - Discussion specifically relating to cascading stylesheets
Finally we maintain several internal management "lists" where volunteers
keep in contact with other volunteers for their area of Guild services
hwg-news - the HTML Writers Guild's Membership List and Guild Newsletter
hwg-ops - discuss Guild business and related issues.
hwg-volunteers - a list for people who want to volunteer for "something"
and a place for project coordinators to find people to help projects.
hwg-mgmt - a list for all the area managers within the Guild.
gb - discussions between Governing Board members
hwg-mentors - a list for people who are participating in or wish to participate
in the Mentor program as instructors (see below).
hwg-lmoms - a list for all the discussion list List Guides. (discussed
The first mail list was created in October of 1994. That list was named:
html-authors-guild. It was moved from one machine to another and renamed
hwg-main in the fall of 1995. We split the "traffic" on hwg-main into numerous
new mail lists in the summer of 1996 in order to improve the ability of
people to concentrate on the topics of specific interest to them. We added
the "Plus" lists in May of 1997 as an additional incentive for members
to pay membership dues.
Conducted Where and By Whom
The Mail Lists are supported by automated software that is managed
by volunteers. Currently there are 5 different computer servers connected
to the Internet that support one or more lists given above. All space and
resources are donated to the HWG at this point in time. The Mail List Management
Team consists of 2 managers and the volunteers that support their "mission",
which is the smooth operation of the mail lists. There is also one Area
Manager overseeing the schedule, status, structure, and maintaining the
interface between the Executive Committee and the Mail List Management
B. Web Page Reference pages
The HWG maintains a "homepage" on the Internet that essentially is the
front door to the HWG's offices.
It contains all the current membership information, reference material
for members and the public on web authoring, has private pages used by
the volunteers for tracking projects under discussion, and has private
pages for paying members with services limited to their use. Additional
pages are referred to from the HWG's homepage that are either created and
maintained by member volunteers or are created by 3rd parties and are of
specific use to our membership. We also maintain a searchable archive of
the mail from our discussion groups that is open to the general public.
The HWG homepage was first published in January of 1995. We have had
"other related pages" put up by volunteers prior to that date, but we first
gathered together a single reference point at that point in time.
Conducted Where and By Whom
The HWG homepage URL is http://www.hwg.org/. There are various other
pages specifically created for the HWG and maintained by member volunteers
that are either stored under the hwg.org hierarchy or are "off-site" at
a location of the volunteer's choosing. We have a webmaster, a system administrator,
and a Governing Board contact. Each area of the web site may be maintained
by members of another "activity"'s support team or by individual volunteers.
Sub-teams of the web site include: the Frequently Asked Questions (FAQ)
area, The Utility Management Team (UMT), the Archives Management Team (AMT),
the Librarian project, and the Common Gateway Interface (CGI) Script Archives
C. Mentor/Apprentice Program
The Mentors are Guild members available to work one-on-one with other members
to help them learn the various aspects of HTML and Web services.
Each situation is taken individually, the Mentor and Apprentice working
together to create a personalized program. As a condition of participation,
the Apprentice agrees to serve as a Mentor after the instruction period
is completed. If you are not prepared to do this, you cannot participate
in this program.
This program was started in early 1995. It has been going through a
redesign for managing the mentor resources "better", and has been shifted
from a completely free service to requiring a paid member level at our
essentially "student" rate, called Value member. It is scheduled to reactivate
3rd quarter of 1997.
Conducted Where and By Whom
Mentors are knowledgeable volunteers or Apprentices who have completed
their "training". At this point in time there are 2 people managing the
effort and one Governing Board member overseeing the schedule, status,
structure, and maintaining the interface between the Executive Committee
and the Management staff. When the program was last active, there were
50 volunteer mentors from 10 different countries teaching an average of
3.12 students apiece. Most instruction takes place via electronic mail
or interactive relay chat on a schedule determined by the mentor and the
apprentice. Any member with a showable knowledge base of one or more specific
skill sets may apply to be a mentor. Any member may apply to be an apprentice.
An individual's program starts when a mentor is found who can teach what
the apprentice would like to learn.
D. On-Line Classes
Using interactive tools and a generic web browser or other agent, interactive
"live" classes can be established on the Internet to teach the basics of
web page design and the issues that relate to "quality" of those pages.
The HWG is currently evaluating the feasibility of implementing on-line
classes to teach basic "good" web page design techniques. The purpose of
the classes would be to not only give students a fundamental (or even advanced)
understanding of the techniques usable to generate web pages, but to include
the discussion of what would constitute "quality" in the end result. We
have members ranging from professional web page designers to hobbyists.
Our members create web pages designed specifically for one browser and
those that should be reachable for "all" users (including the blind). Our
intent is to create a series of classes that teach techniques and quality
evaluation based upon the end audience.
Provided the study shows that this program is feasible, implementation
will most likely take place 4th quarter 1997.
Conducted Where and By Whom
The program would be supported on a server either owned or rented by
the HWG and would be conducted "on-line" via the Internet to the class
members. Teachers would be either paid or volunteer depending upon the
results of the feasibility study and the actual results of first trial
F. IRC Chat channel
Interactive Relay Chat (IRC) is one method of holding "real-time" conversations
between multiple people.
The HWG provides and maintains for the membership a IRC (Internet Relay
Chat) room. If you have a question, that you need a quick answer to, or
would just like to chat with some of the members and get them to know as
more than just an email address you may be interested in checking this
service out. Occasionally a member with some level of expertise on a particular
topic who wishes to share that information will schedule and hold a class
via the IRC channel. Notification of these classes is usually done at the
web site and/or through one or more of the discussion forums.
This channel was first in operation in the summer of 1996
Conducted Where and By Whom
To use this service, you will first need to acquire and set up a IRC
program. For a wide selection of programs A more complete and up-to-date
site for clients is ftp://ftp.undernet.org/pub/irc/clients/. Currently
#HWG is set up as a part of the StarLink IRC network. Access to StarLink
Servers may come from the following locations:
G. Trade Show Discussion Sessions
A great deal of information can be transmitted to those who are not members
of the Guild at tradeshows.
We have the opportunity to take lessons we've learned within the HWG
and present that information to other members in the industry by participating
in Trade Shows.
We officially attended our first Trade Show in March of 1997. Members
presented 2 white papers and managed to provide a local get together of
the members to meet "face to face".
Conducted Where and By Whom
Most if not all our trade show activities will be carried on by either
Governing Board members, Corporate Officers, or volunteer members at whatever
trade shows the HWG Governing Board chooses to attend "as an organization".
G. Member Discounts on Commercial Products and Services
With such a large group (over 50,000) of potential clients, the HWG has
been targeted multiple times by vendors for advertising of their products.
We have, so far, refused any form of advertising in order to protect the
interests of our membership. Notification of new or the possibility of
getting discounts on software used in the creation of web sites would actually
benefit most if not all of our current members.
The HWG approaches vendors on behalf of the members in order to get
discounts for the membership based upon their affiliation with the Guild.
This service works for the members and the vendors. All of our members
have some level of interest in web based application support software and
tools. By approaching the vendors we can give them a "ready made market"
and by getting a discount, our members get "benefit" as well. With our
control between the two, members won't suddenly be flooded with vendor
advertising - if they don't wish it.
This program was activated in May of 1997.
Conducted Where and By Whom
The gathering of vendors is conducted by volunteers within the organization
that have experience in performing that kind of work. They work from their
homes or offices as necessary.
H. Request for Proposal Area
We have a lot of professionals within our organization as well as amateurs
and hobbyists. They have expressed a desire to be able to rely on fellow
Guild members for services that they themselves cannot (or don't wish)
to do. We have proposed a new Request for Proposal area where members could
put up an RFP that other members could then respond to work work.
This program is being implemented now. In order for a member to take
advantage of this service they must be a paying member. Certain pieces
of the program will be visible to the general public, and proposals are
welcome from members and non-members.
This service is scheduled to start in 3rd quarter 1997.
Conducted Where and By Whom
The service will be supported via automated software on an Internet
Server. Membership will be validated against a member database using an
identifier and password. Control of the area and maintenance of the software
will be performed by volunteers within the organization.
What are or will be the organization's sources of financial support? List
in order of size:
Fundraising activities (org based merchandise - e.g. T-Shirts, donated
products for auctioning/raffling off)
Describe the organization's fundraising program, both actual and planned,
and explain to what extent it has been put into effect. Include details
of fundraising activities such as selective mailings, formation of fundraising
committees, use of volunteers or professional fundraisers, etc. Attach
representative copies of solicitations for financial support.
The HWG plans on putting together a set of industry based discounts
that would be of use to our membership (in general) and then attempt to
convert some of our 50,000 Basic members to one of the fee based member
levels over the next 6 months.
We've defined several new categories of membership that allow for
both individual and corporations to become supporting members of the Guild.
The individual memberships are priced in such a way as to allow most anybody
supporting status within the Guild, however we've kept the free membership
level for those that can't (or don't want) to support the Guild.
We have created tiered corporate membership levels aimed at the
small and large corporation that supports their own web pages. We have
a number of companies with representatives already in the Guild, and we're
planning on convincing some of those to become corporate members. We will
identify and target specific companies that support web sites that don't
have current members through direct mail, email, and press release publications.
We haven't defined much of the structure of the OnLine Classes yet.
Until we've done the basic ground work for how to accomplish these, what
content they need to contain to be useful, who might teach them, and frequency,
we can't determine whether we'd make these free to paying members, or nominally
charge some fee. In either case non-paying members or the public could
sign up for a class for a fee on a space available basis. This is a potential
fund-raising area for us, but hasn't been specifically targeted and identified
The HWG has a logo design to represent the Guild and has located
a Promotional merchandise vendor for T-Shirts and Sweatshirts to start
with. Orders would be taken via a secure web page, 800 number, FAX, email,
or postal mail. We are looking at the order/delivery process now and will
be using automated software and volunteers to process the orders.
Our members frequently represent companies that produce products
usable by our members. They sometimes donate services or products to the
HWG for it's use in supporting member services. These are in general unplanned
and unsolicited by the HWG. Those donations that can be used by the HWG
We've had one item successfully auctioned off to raise funds to support
the Guild operational expenses. We've had offers for others. Once a "general"
method for doing auctions, and it's determined to not conflict with our
neutral position in the market place, we'll probably do more of this type
of fund raising in the future.
Give the following information about the organization's governing body:
||Vice President, Governing Board Member
||5041 N. Sunflower Avenue Covina, CA USA 91724
||Governing Board Member
||#4 - 1986 W. 1st Avenue Vancouver, BC, Canada V6J 1G6
|Kathy E. Gill
||Governing Board Member
||1075 Bellevue Way NE Suite 314 Bellevue WA 98004
||Secretary/Treasurer, Governing Board Member
||PO Box 2407 Carmel Valley, CA 93924
||Governing Board Member
||19 Castle Keep Edmonton, AB CANADA T5X 5K6
|C. Roxanne Reid-Bennett
||President, Governing Board Member
||16928 Park Place #3 Eagle River, AK USA 99577
|Albert L Smith, Jr. (Al)
||Governing Board Member
||2217 Victor St. Cincinnati, OH USA 45219
b. Annual compensation Final figures will be highly dependent upon how
much funding the HWG really ends up with, what the overall operational
costs are for non-negotiable items, such as server space, and the amount
of time each contributor is spending on operation of the HWG. The Governing
Board is currently a working board. Each member is involved in one or more
aspects of the operation of the Guild at this point. We've created an Executive
Director position who shall be developing a paid staff hierarchy to "ease"
the Board out from management of the day to day operations over time. Once
that happens, the Board will be a pure policy board that will be composed
of elected members and will provide vision and policy decisions for the
President - 15,000 - 90,000
Vice President - 15,000 - 80,000
Secretary - 15,000 - 75,000
Treasurer - 15,000 - 75,000
Executive Director - 40-65K
c. Do any of the above persons serve as members of the governing body by
reason of being public officials or being appointed by public officials?
d. Are any members of the organization's governing body "disqualified persons"
with respect to the organization (other than by reason of being a member
of the governing body) or do any of the members have either a business
or family relationship with "disqualified persons"? No Not applicable
at all if we aren't a private foundation
Does the organization control or is it controlled by any other organization?
Does or will the organization directly or indirectly engage in any of the
following transactions with any political organization or other exempt
organization (other than a 501(c)(3)organization); (a) grants; (b) purchase
or sales of assets; (c) rental of facilities or equipment; (d) loans or
loan guarantees; or (g) sharing of facilities, equipment, mailing lists
or other assets, or paid employees? No
Is the organization financially accountable to any other organization?
What assets does the organization have that are used in the performance
of its exempt function? If "None". indicate "N/A"
Internet Domain Name: hwg.org. This is essentially much like a registered
trademark - it is currently operational and provides a generic address
(like one 800 phone number) for people to find us at.
Donated Virtual account. The server where the domain is serviced from,
where all of our web pages are stored, and the database of current members.
The data is ours, the storage space is rented for $0 at this point in time
(essentially a $220/month value)
SCSI Hard drive - donated by a member. This will be installed at the
site where our database will reside.
Will the organization be the beneficiary of tax-exempt bond financing within
the next 2 years? No
Is the organization a membership organization? Yes
If "yes" the complete the following:
Describe the organization's membership requirements, and attach a schedule
of membership fees and dues.
The dues paying membership structure is http://www.hwg.org/spurlock/membership.html
Describe the organization's present and proposed efforts to attract members,
and attach a copy of any descriptive literature or promotional material
used for this purpose. Present efforts include word-of-mouth, member
participation in electronic discussions (such as Usenet News and Mail Lists),
a member logo that may be displayed by members and the public that, by the rules
of usage, must point to our homepage, and a web page. (see http://www.hwg.org/)
The Web Page opens with:
Welcome to The HTML Writers Guild Website, the first international
organization of World Wide Web page authors and Internet Publishing professionals.
Guild members have access to resources including: HTML and Web business
mailing lists, information repositories, and interaction with their peers.
Current membership (as of 21 January, 1997): 38,581 members in 91
Proposed efforts will include press-releases, participation in trade-shows,
selective participation by volunteers in "other" forums that contain people
who could benefit by our services, and mailing of promotional material
to corporations with web pages where we don't have any members yet.
What benefits do (or will) the members receive in exchange for their payment
of dues? Many of our services don't require payment of dues to receive.
They will require becoming a member, for which the only requirement is
a desire to learn about web authoring and their agreement that they will
abide by the charter and bylaws of the organization.
Free or discounted entrance into any On-Line classes we hold.
Mentor/Apprentice program where they get access to one-on-one tutoring
from area experts.
Discounts on commercial products.
Job and/or networking capability between the professional members.
If the organization provides benefits, services, or products, are the recipients
required, or will they be required, to pay for them? Yes
If "Yes" explain how the charges are determined, and attach a copy
of the current fee schedule.
We don't currently have any services that charge a fee, however
if we cannot fund a class or discussion through membership dues alone,
some fee will be instigated for participation in the "event". In that case
Members and the Public would be eligible to attend, members would get
Does or will the organization limit its benefits, services, or products
to specific individuals or classes of individuals? Yes
If "Yes", explain how the recipients or beneficiaries are or will be
We would limit participation to members only for most of our services.
The only requirement for membership is a desire to learn about web authoring
and their agreement that they will abide by the bylaws of the organization.
Does or will the organization attempt to influence legislation? No
Does or will the organization intervene in any way in political campaigns,
including the publication or distribution of statements? Yes
If "Yes", explain fully.
Due to the usually high interest in political process, especially
with the changes in the telecommunications industry, our members are usually
interested in new developments in Washington (and other countries). As
a result it is not unusual for a member or volunteer to post "informational"
messages that are politically based. (Such as Congress is looking at the
telecom bill, here's the URL for the text). Our involvement would be limited
to the expansion of awareness of current events or legal requirements as
a result of political process. We would not be endorsing any particular
political position as an organization.
Part III - Technical Requirements
Are you filing Form 1023 within 15 months from the end of the month in
which your organization was created or formed? Yes
This is debatable if you take from "incorporation" or from inception,
according to the IRS it's from incorporation.
If one of the exceptions to the 15-month filing requirement shown below
applies, check the appropriate box and proceed to question 8. None applied
If the organization does not meet any of the exceptions on line 2, are
you filing Form 1023 within 27 months from the end of the month in which
the organization was created or formed? Yes
We were "pushing" this from "inception" but aren't from incorporation,
and the IRS has confirmed it's "incorporation" that they mean.
Is the organization a private foundation? No
Unless an organization needs one of the exceptions below, it is
a private foundation. In general, an organization is not a private foundation
if it is: (5)An organization that normally receives not more than one-third
of its support from gross investment income and more than one-third of
its support from contributions, membership fees, and gross receipts related
to its exempt functions (subject to certain exceptions) as provided in
If you answer "Yes" to the question on line 8, does the organization claim
to be a private operating foundation? <Left Blank>
If you answer "No" to the question o line 8, indicate the public charity
classification the organization is requesting by checking the box below
that most appropriately applies:
a. As a church (fill out schedule A)
b. As a School (fill out schedule B)
c. As a hospital (fill out Schedule C)
d. As a governmental unit described in section 170(c)(1)
e. As being operated solely for the benefit of, or in connection with one
or more of the organizations described in a through d,g,h, or i. (fill out
f. As being organized and operated exclusively for testing for public safety.
g. As being operated for the benefit of a college or university that is
owned or operated by a governmental unit.
h. As receiving a substantial part of its support in the form of contributions
from publicly supported organizations, from a governmental unit, or from
the general public.
i. As normally receiving not more than one-third of its support from gross
investment income and more than one-third of its support from contributions,
membership fees, and gross receipts from activities related to its exempt
functions. (subject to certain exceptions).
h. The organization is publicly supported organization but is not
sure whether it meets the public support test of block h or block i. The
organization would like the IRS to decide the proper classification.
If you checked box h, i, or j on line 10, has the organization completed
a tax year of at least 8 months? <Left Blank>
You must request an advance ruling by completing and signing two Forms
872-C and attaching them to the application. This means filling in questions
12-15 as well
If the organization received any unusual grants during any of the tax years
shown in Part IV-A, attach a list of reach showing the name of the contributor;
the date and the amount of the grant; and a brief description of the nature
of the grant. N/A
Indicate if your organization is one of the following. If so, complete
the required schedule. (Submit only those schedules that apply to your
organization. Do not submit blank schedules).
|A hospital or medical research organization
|A section 509(a)(3)
|A private operating foundation
|A home for the aged or handicapped
|A child care organization
|Provide or administer any scholarship benefits, student aid, etc.
|Taken over, or will it take over, the facilities of a "for profit"
Part IV - Financial Data
The following table contains estimates based on the following presumptions.
No grants or contributions worth much. We might end up with software and
hardware donated to the Guild, but none are planned for. A current base
of 36,000 members with a growth of 65/day. 65/day is close to our average
growth for the last 1.5 years, so it makes a pretty good bottom line estimate.
We expect a conversion ratio of about 15% for the 36,000 current members,
and a figure of 15% for the new joiners for any level other than Basic.
||Gifts, grants, and contributions received
||Membership fees received
||Gross investment income
||Net income from organization's unrelated business activities not included
on line 3
||Tax revenues levied for and either paid to or spent on behalf of the
||Value of services or facilities furnished by a governmental unit to
the organization without charge
||Other income (not including gain or loss from sale of capital assets)
||Total (add lines 1 through 7)
||Gross receipts from admissions, sales of merchandise or services, or
furnishing of facilities in any activity that is not an unrelated business
within the meaning of section 513.
||Total (add line 8 and 9)
||Gain or loss of sale of capital assets (attach schedule)
||Total revenue (add lines 10 thru 12)
||Contributions, gifts, grants, and similar amounts paid
||Disbursements to or for benefit of members
||Compensation of officers, directors, and trustees (attach schedule
||Other salaries and wages
||Occupancy (rent, utilities, etc).
||Depreciation and depletion
||Other (attach schedule)
||Total expenses (add lines 14 through 22)
||Excess of revenue over expenses (line 13 minus 23)
Copyright/Trademark Legal fees
(most of these were donated by members, and aren't a usual part of their
company's operations, so "market price" for the services was undetermined.)
Iserver.Com --> hwg.org (3/x-12/31)
Tara-Lu.Com --> maillists, hypermail
Idyllmtn.Com --> maillists (7/x-12/31)
Jwp.ba.ca --> maillist (7/x-12/31)
Goldendome.com --> maillist (7/x-12/31)
Mindspring.com --> website/maillists
Diamond-lane.net --> maillists (7/x-12/31)
Sunsite.unc.edu --> archive space
Clinton.net --> maillist (7/x-8/x)
Rpmdp.Com --> maillist (1/1-3/x)
Daft.com --> maillists (1/1-8/x)
Total 1996 Gift/Grants
Iserver.com --> hwg.org 660
Tara-Lu.com --> maillists,hypermail
Idyllmtn.com --> maillists
Jwp.ba.ca --> maillist
Goldendome.com --> maillist
Diamond-lane.net --> maillists
Sunsite.unc.edu --> archive space
Entropy software - tsdc.com
Oracle Database engine 3000
Netscape Commerce Server 3000
WWW6 Booth Space 250
Total 1997 Gift/Grant figure 6,910
No idea 12,000
While we will probably eventually have funds that can be invested to earn
an income, I wasn't expecting to early on. I've allocated 5% income on
the net income from 1997 and that is all here.
Membership is going to be our primary source of funding for the majority
of our oprations. Exactly what we'll get here is very hard to say. We've
not done even a semi-quantitative analysis of what the conversion rate
might be - so any percentages are purely guesswork. I've attempt to stay
conservative in our numbers here.
Individual Membership Program
Types of membership, Basic ($0), Value($20), Plus($35). We have 38,000
members and we're growing at the rate of 65/day, 365 days per year. [avg
growth for last 1.5 years is 67]. We've used a 85% going into Basic, 10%
going into Value, and 5% going into Plus for the conversion of old members
and new members in 1997. We've increased those figures to 80 new members per
day in 1998 with 15% going Value and 10% going Plus. (as well as keeping
the prior year's members at the level they were at).
Basic: $ 0 $ 0
Value: $47,450 $ 87,600
Plus: $41,519 $102,200
Total: $88,969 $189,800
Conversion of Old Members:
Basic: $ 0
Value: $76,000 $123,450
Plus: $66,500 $108,019
Total: $142,500 $421,269
Volunteers ("free memberships"):
Plus $ 2,315 $ 4,213
Total: $ 2,315 $ 4,213
Total Individual Membership dues: $233,784/425,482
Corporate Membership Program
Types of membership, Business ($100), Corporate ($250-5000), and Patron
($750-5500). We've no experience with this type of program. Any estimates
are guesswork. We've used 200 members by the end of 1997. We've given this
a split of 64.5% going Business, 35% going Corporate, and 0.5% going Patron.
We've used the 0-50 employee model for the corporations because *most*
of our members come from fairly small companies. We've estimated the growth
to 2500 members by the end of 1998 using the same split in contributions.
Business: $ 12,900 $161,250
Corporate: $ 17,550 $218,750
Patron: $ 750 $ 9,375
Total: $ 31,150 $389,375
Total Membership dues: $264,934/814,857
In any organization there are exceptions. The Governing Board has talked
about but hasn't come up with any concrete plan for dealing with discounts
to the membership fees. These figures are here as ball-parks and don't
necessarily reflect "real" end figures.
If we allow for up to 1% of the membership to bypass the membership
fee because they provide time and effort and talent instead of dollars,
to participate at the Plus level, we "loose" revenue of $2315 and $4213
Merchandise and Classes
We are currently figuring on $12/TShirt and $18/SweatShirt in Costs and
charging $18/TShirt and $25/SweatShirt. We've estimated selling 1000 T's
and 1000 Sweats in 1997. We've estimated selling 1250 each in 1998.
Ideally this section would include class revenues, but we've no idea
of the structure of that, let alone dollar figures attached to it. At this
point in time.
We expecting a cost of $7 per member for support of the membership database
and generation of a membership packet. We've estimated 9,459 in 1997 and
25,231 in 1998.
We'll have publication costs for business cards ($250), brochures ($2000),
and free giveaways ($1000) for the convention(s).
The income statement accounts for the value of the services donated to
the Guild by Iserver.com. That wasn't money based, but actual services.
We're presuming that had the money been donated it would go back out here,
so we've shown it as an expense. We should pay Iserver for the space. We're
also planning on putting our own Internet server together, with dedicated
access to the Internet, etal. Those figures are 5760 for 1997, and 12,000
for 1998. We'll also probably want to rent projectors or other things for
doing presentation type activities at other conventions in 1997/1998 (2000/0).
Eventually we will get at least an office in some shared office space.
This will provide a phone number to at least reach a secretary and other
office type activity amenities that the central staff may required. We've
allocated $1800 for the 1998 year for this type of office.
1996 1997 1998
Server 2300 5760 12,000
Projector 2000 0
------- ------ -------
Totals 2300 7760 13,800
If we buy our own machine - we're planning on only one at this time, and
we will probably expense it instead of depreciating it. (as long as it
is within the IRS limitations on that). We've currently estimated $10,000
for a machine.
Travel & Accommodations for conventions (4000/16000).
Booth Trappings (5000/10000).
Marketing Materials (10000/15,000).
Telephone costs (1500/2500).
Tshirts & Sweatshirt costs (30000/37500) Liability Insurance (750/750)
Health Benefits (0/19500) Processing/Banking Fees (12,000/30,000) [this
allows for 3% of all publicly paid funds to be handed over for check/credit
card/fund transfer fees] State/Federal fees (1000/300) Legal Fees (5000/7500)
Accounting fees (1500/2000) Office Supplies (750/750)
We start with the dedicated staff to manage all the people doing things.
That means the Executive Council. When we've got the funds, then we'll
expand to the other "first pass critical" managers - the website and mail
lists. Followed by a marketing staff.
# People Sal Cost # People Sal Cost
President 1 40000 40000 1 60000 60000
Vice President 1 35000 35000 1 50000 50000
Secretary 1 30000 30000 1 40000 40000
Treasurer 1 30000 30000 1 40000 40000
Totals 135000 190000
Witholding/FICA/benefits 155250 218500
Marketing Manager 0 10000 0 1 10000 10000
Member Services Mgr 0 10000 0 1 10000 10000
Corporate Member Lia. 0 10000 0 1 10000 10000
Site Management Mgr 0 0 0
Mail List Manager 0 20000 0 1 20000 20000
List Guide Manager 0 20000 0 1 20000 20000
Webmaster 0 30000 0 1 30000 30000
System Administrator 0 30000 0 1 30000 30000
Database Admin 0 0 0
Archives Manager 0 0 0
Mentor Manager 0 10000 0 1 10000 10000
OnLine Class Coord. 0 20000 0 1 20000 20000
List Owner 0 500 0 20 1000 20000
List Guide 0 500 0 40 1000 40000
FAQ Owner 0 500 0 20 1000 20000
Total Base Salaries 0 240000
Withholding/FICA/benefits 0 276000
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