Introduction to Google Analytics

Introduction to Google Analytics online course
Course Name

Introduction to Google Analytics is currently looking for an instructor to teach this class. If you, or someone you know, is interested in teaching with please visit for more information.
This course will provide the student with an overview of the world of web analytics. The course will cover everything from understanding web analytics terminology to implementing an analytics tool to your own site and analyzing the data to achieve your site's objectives.

Applicable Job Roles: webmasters, and web project managers.

Week 1:
  • Determining the goals and objectives of your web site
  • Basic web analytics terminology (hits vs. visitors, cookies, robots etc.)
Week 2:
  • Identifying the information that will be key to analyze (number of visitors, pages requested, time spent on the site etc.) to determine if you are meeting your set web site goals and objectives.
Week 3:
  • Selecting and implementing a web analytics tool (Google Analytics, Visistat, Crazy Egg) appropriate for your site
  • Finalizing the information that will be key to analyze on your site based on the web analytics tool you have selected
Week 4:
  • Creating tools that will help you to analyze the data you collect from your site (spreadsheet, charts etc.)
  • How to interpret and analyze the data you collect over time to determine success
  • Changes you can make to your site to improve the statistics and ultimately achieve the goals and objectives that you have set.
There are no prerequisites for this course.
  • The student needs to be able to make changes to a designated web site by adding source code implementing a web analytics tool or access a current analytics tool and data that is associated with the site.
Course Books

Required Book Web Analytics For Dummies [
Required Book Google Analytics 2.0 ]
Course Price
  • Member Price: $80 US
  • Non-Member Price: $180.00 US
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Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.


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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.

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