Search Engine Optimization
Search Engine Optimization online course
|
|
Search Engine OptimizationSearch Engine Optimization online course
|
|
Class Name
Search Engine OptimizationHigh rankings in the natural search results of top engines and directories are an obtainable goal for businesses and organizations. In this course you'll learn the techniques and tools that top search engine optimization (SEO) marketers are using today to build an online presence for their clients.
Those experienced in search engine optimization will have the opportunity to discuss the specific challenges they have related to search engines, and to learn ideas that can improve their SEO effectiveness. Some advanced optimization strategies will also be taught such as: improving link reputation, return on investment, and conversion. Applicable Job Roles: web programmers, webmasters, and web project managers. Outline
Week 1: Introduction to SEO and examining the competition
Week 2: Important Search Engine ranking factors
Week 3: A detailed look at linking
Week 4: Quality Link Building Activities
Week 5: Getting into the major engines
Week 6: SEO success and the future of search
Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies, HTML and programming related to web page design will find it useful.
Requirements
Internet access is required.
eBook and SearchEngineNews “Basic News” Subscription: Students will need to obtain a subscription to the "Basic News" plan through searchenginenews.com for a $1 week trial and $12/month membership (access needed through week 5 of the class). For the course we’ll supplementing course lectures and materials with readings from 'The Unfair Advantage Book on Winning the Search Engine Wars', an downloadable eBook from Planet Ocean Communications. This acclaimed book is downloadable with your membership. There will also be extensive references in the course through week 5 to online resources within SearchEngineNews.com available to subscribers, including notable articles, checklists and SEO tools. Additional instructions and a link for the SearchEngineNews membership and eBook are available in the classroom prior to the start of the class. Your subscription to SearchEngineNews.com is designed to keep you on top of SEO happenings. Class Books
Course Price
Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.
Refund Policy: Please read our "Terms and Refund Policy" before registering for this course. Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information. |
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections. 4 Web Study Certificates
|
