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Web Site Promotion

Web Site Promotion online course
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Class Name

Web Site Promotion

How can businesses best market themselves on the Internet? Learn top web promotion strategies for your business, or for your clients' businesses.

This intense six-week course will show how small business can successfully harness the Internet. We'll cut through the clutter with practical, high-impact promotional solutions - including introductions to search engine optimization (SEO), pay-per-click advertising (PPC), email marketing, online publicity, and social media strategies.

You'll learn how to develop a web strategy for your business or for your clients. Ideally this planning is done prior to launching a web site. However, if you already have a web site that is not performing well, this course provides fresh concepts for online success.

Applicable Job Roles: webmasters and project managers.

Outline
Week 1: SEO
  • Planning Your Web Site
  • SEO - Search Engine Optimization
  • Conducting a Link Campaign
Week 2: Online Advertising
  • Banners, Sponsorships, Advertising
  • Pay Per Click Advertising (PPC)
  • Landing Pages
Week 3: Content Marketing
  • Great Content Writing
  • Email and Mailing Lists
  • Press and News Releases
  • Articles and Ezines
Week 4: Social Media Marketing
  • Social Media Strategy
  • Blogs
  • Video Syndication
Week 5: Social Media Networking Sites
  • Facebook
  • Linkedin
  • Twitter
Week 6: Co-Marketing and Measuring Results
  • Co-Marketing / Partnering
  • Measuring Results
  • Course Wrap-Up
Prerequisites
This course requires a general familiarity of the Internet, with 1 year of experience on the Web recommended. While not required, students who have had courses in web technologies or programming related to web page design will find it useful.
Requirements
Internet access is required. You should also have a good amount of time to assimilate the material brought out in class, to do some online research, and to develop your web site's own marketing strategy.
Class Books

Required Book 101 Ways to Promote Your Web Site [
]
Course Price
  • Member Price: $100 US
  • Non-Member Price: $200.00 US
[Register Now]

Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

Register Now

  • Member Price: $100 US
  • Non-Member Price: $200.00 US
  • Web Course No: B321
  • Instructor: Cindy McMahen
  • Co-instructor/TA:
  • CEUs: 3
  • Duration: 6 weeks
  • Session Open for Registration
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.


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