Email Marketing and Strategies

Email Marketing and Strategies online course
Class Name

Email Marketing and Strategies

Email Marketing and Strategies covers the importance of email marketing in today's competitive business environment. Students will learn tips for developing an email database, creating relevant content and designing emails, and analyzing tracking results to improve performance.

Applicable Job Roles: web marketer and business owner

Outline
Week 1: The Importance of Email Marketing
  • The Role of Marketing
  • Email as a Marketing Tool
  • Benefits of Email Marketing vs. Other Marketing Mediums
  • Email Marketing's Ability to Drive Traffic and Generate Sales
Week 2: Establishing a Database
  • Importance of an Email Database
  • Methods to Collect Emails
  • List Rental Options
  • Compliance With CAN SPAM Act
Week 3: Creating Relevant Content
  • Differences from Print and Online Content
  • Components to Writing Effective Email Copy
  • Type of Information to Include in Email Marketing
  • Writing Subject Lines
Week 4: Newsletter Design and Layout
  • Design Elements to Include in an Email
  • Customizing an Email Design
  • Incorporating Images in an Email
  • Testing the Email Design
Week 5: Utilizing Feedback Tools
  • Benefits of Email Surveys
  • Developing the Survey Questions
  • Creating and Sending the Survey Invite
  • Testing the Email Survey
Week 6: Analyzing the Effectiveness
  • Data Obtained from Email Marketing
  • The Value of the Email Click
  • Analyzing the Data for Performance
  • Adjusting Email Marketing to Improve Performance
Prerequisites
None
Requirements
None
Class Books
Course Price
  • Member Price: $100 US
  • Non-Member Price: $200.00 US
[Register Now]

Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

Register Now

  • Member Price: $100 US
  • Non-Member Price: $200.00 US
  • Web Course No: B322
  • Instructor: Stephanie Baldwin
  • Co-instructor/TA:
  • CEUs: 3
  • Duration: 6 weeks
  • Session Open for Registration
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.


4 Web Study Certificates

 Valid XHTML 1.0!  Valid CSS1!  Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

Intro to DreamweaverAdvanced DreamweaverBuilding Data-Driven Websites with Adobe Dreamweaver
Advanced Adobe FlashIntro to FlashAdobe Fireworks
Adobe Flash Level IIWeb VideographyContracting Your Services
Intro to Apache AdministrationBlog and Article WritingWeb Content Writing
Intro to DNSIntro to UNIXIntro to Web Analytics
WordPress Theme DesignIntro to WordPressIntro to Drupal
Project ManagementIntro to Joomla!Intermediate Joomla!
Logo DesignWebsite Project ManagementLegal Issues for Web Designers and Content Managers
Search Engine OptimizationWebsite PromotionEmail Marketing and Strategies
Social Media MarketingIntro to Designing Accessible WebsitesDesign Concepts
Intro to Web DesignIntro to Adobe MuseMobile Application UI Design
Photoshop Level 1Photoshop for the WebPhotoshop Retouching
InDesign Level 1Adobe IllustratorAdobe Illustrator Level 2
Intro to Adobe Edge AnimateIntro to HTMLHTML Level 2
Mobile Web DesignHTML5 IntroIntro to Cascading Style Sheets
Intermediate CSS WorkshopCSS 2.1 in DepthIntro to CSS3
Intro to XHTMLIntro to Database DesignIntro to SQL (Using Access)
Intro to SQL (Using MySQL)MySQLIntro to SQL Server
Intro to Programming ConceptsIntro to PHPShopping Cart Using PHP and MySQL
Intro to JSPIntro to ColdFusion Web DevelopmentIntermediate ColdFusion
Intro to JavaScriptIntermediate JavaScriptIntro to AJAX
Intro to jQueryJava for Non-ProgrammersProgramming in Java - Intro
Intermediate Java ProgrammingIntro to PerlIntro to C#
Intro to ASP.NET Web Development with C#Intro to Visual Basic.NETIntro to ASP
Intermediate ASPIntermediate ASP.NET Web Development with C#Intro to Web Security
Intro to XMLIntermediate XMLIntro to Android App Development
Intro to Game ProductionIntro to Game Design and DevelopmentIntro to Flash Game Programming
Intro to C++ Using GamesIntro to Windows Game Programming Using C++3D Game Programming Using DirectX