Writing for the Web

Online Class - Writing Website Content for the Web
Class Name

Web Content Writing

This is an intensive 6-week course where students will learn effective skills and techniques for writing effective web content that will hold the reader's attention. This course will cover everything from understanding how visitors read a web page and writing techniques to measuring the results of your improved writing. This course is ideal for students beginning to dabble in the art of online writing to the more advanced web writer looking to polish their skills.

Outline
Week 1: Importance of Writing Effective Web Content
  • How visitors read on the web
  • Search engine standings
Week 2: Effective Web Content Writing Techniques
  • Identify goals of your website
  • Writing for your target audience
  • Headlines and titles
Week 3: Effective Web Content Writing Techniques (continued)
  • Too much or not enough information - finding the happy medium
  • Common mistakes
Week 4: The Writing and Design Relationship
  • Aesthetically pleasing pages
  • Page layout
Week 5: Creativity in Web Writing
  • Incorporating creative writing without going overboard
  • Ways to stand out from your competition
Week 6: Measuring the Effect of Improved Writing
  • Methods of tracking web analytics
  • Analyzing the web analytics
Prerequisites
None
Requirements
None
Class Books

Required Book: Killer Web Content [
]
Course Price
  • Member Price: $100.00 US
  • Non-Member Price: $200.00 US
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Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.

Instructor: Stephanie Baldwin
Stephanie Baldwin has a Master's Degree in Information Age Marketing from Bentley College. She has been working in the marketing field for over ten years. Her experience includes implementing all marketing activities for small businesses in a variety of industries, including editing and maintaining their web sites. In the past two years Stephanie has also been working with her own business, Creative E-Concepts.

4 Web Study Certificates

 Valid XHTML 1.0!  Valid CSS1!  Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

Main Topics of Our Web Training Program: