Interactive e-Survey Strategies

Interactive e-Survey Strategies online course
Course Name

Interactive e-Survey Strategies

This course will expose students to a hands-on, working knowledge of Interactive Web Surveys. Students will engage in a multiple-sensory learning process built on a foundation of co-creative data mining and collection, which is then integrated with real-world engagements in order to yield predictive outcomes.

Exploring both Traditional and “Next Generation” e-Survey approaches, each student implements a personal mini-capstone deliverable, which will incorporate the skills gathered from the progressive phases of this courses journey. The students learn the art-and-science of progressively deploying an applied knowledge of an integrative Traditional /“Next Generation”, Interactive e-Survey lifecycle to a variety of situations. The major outcome is that students gain an intimate understanding of how to strategically create Interactive e-Surveys for collecting, analyzing and interpreting as well as leveraging traditional as well as “Next Generation”/Real-Time data mining in order to co-create a loyal customer-base.

Upon course completion, students will be equipped to strategically implement Interactive e-Surveys for their personal, business, and/or community organization developmental efforts. If you are ready to seriously understand and/or implement Interactive e-Surveys Strategies, this class is a MUST TAKE!

Applicable Job Roles: webmasters and web content managers.

Week 1: What is your Purpose for Conducting an Interactive e-Survey? – BRAINSTORMING
  • Is it time to conduct an (another) Online Survey?
  • Determining Your Goals.
  • Overviewing E-Survey Modalities: Traditional, Digital or both?
  • Listen, Analyze, Understand and Engage - Foundational Overview.
  • Identifying your Interactive e-Survey Stakeholders.
  • Pinpointing e-Stakeholder Expectations.
  • Understanding Your Customer (respondents/Co-Creators).
  • HANDS-ON/CASE STUDY: Students Brainstorm towards Strategic e-Survey Outcome(s) - Conceptualization.
Week 2: Getting Your Strategic Interactive e-Survey Process Started - PLANNING
  • Initiate and Plan the Survey Launch
    • Delivery Mode Comparative Analysis Planning (Traditional vs. ”Next Generation”)
    • Listen, Analyze, Understand and Engage – The Iterative Process.
    • Strategic E-Survey Modalities: (Web searches, online questionnaires, customer feedback, your future business prospects, focus groups, quantitative online, active listening, etc…)
    • Online Delivery Options
      • Email, Pop-up, banner, Website, Social Media, Portable Devices and Applications, Other (e-Focused), Mixed-mode (blended), e-Communities
  • CASE STUDY/HANDS-ON: Interactive e-Survey Action Plan
Week 3: Survey Methods and Tools - CREATION
  • Listen, Analyze, Understand and Engage – The Iterative Process.
    • Survey Monkey, Zoomerang, KwikSurveys, FluidSurveys, e-Surveys, SurveyGizmo,
    • Co-Creation
    • E-Communities, Active Listening,
  • Building your Interactive e-Survey Mind Map
  • Clarity Is King!
  • Paperless Reduction Act and 508 Compliance
  • HANDS-ON EXERCISE: Students Construct their Interactive e-Survey
Week 4: Collect Responses - EXECUTING
  • Surveying for data – Data Mining
  • Getting Personal
    • Ideas, habits, values and behavior
    • Uncovering the unseen data -The Big Four: what, why , how and who
  • Creating Survey Questions
    • Types, Length, Number, Frequency
  • Gathering Data Real-Time
  • HANDS-ON EXERCISE: Testing 1-2-3 – Student deploy/engage their Interactive e-Survey
Week 5: The Analytics and Metrics of Survey - ANALYZING
  • Identifying Relevant and Meaningful Metrics
    • Response Rates
    • Return on Expectation (ROE)
    • Keywords
  • Understanding the “Art and Science” Analyzing your Data
    • Predictive Analytics
      • Quantitative – Statistical Method(s) - Analytics
      • Qualitative – Computer-Assisted/direct-response (CATI)
      • Quantitative and Qualitative - ONLINE
  • HANDS-ON EXERCISE: Students perform data analytics and metrics (Pictures, videos, graphics and real-time data capture)
  • Week 6: Reflections – LESSONS LEARNED
    • Leveraging your Analytics and Metrics to ensure strategic, organic SEO deployments
    • Using your Analytics-centric Outcomes to Speak to the Voice of The Customer
    • Mastering Organic Customer
    • HANDS-ON EXERCISE: “Putting It All Together” – Mini-Capstone
    There are no additional software requirements for the course. The students' systems should be Internet ready and capable of surfing the web in a timely fashion. Students should have basic computer skills and be able to download files, copy/paste, locate files on their hard drive, use attachments, etc.
    Additional Information
    At no Additional Cost, Multimedia (Audio/Video/Gaming), content may be used as part of this courses learning resources.
    Course Books

    Course Price
    • Member Price: $140 US
    • Non-Member Price: $240.00 US
    [Register Now]

    Additional Information:
    Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

    Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

    Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

    Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

    How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.


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    Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.

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