Blog and Article Writing

Blog and Article Writing online course
Class Name

Blog and Article Writing

It's a fact that other social media like Facebook and Twitter have drawn some people away from blogging, but others have seized the opportunity to use a blog as the central point around which their other social media orbit. There's still nothing as effective as a blog in creating your brand, differentiating yourself from your competitors, and establishing your expertise and credibility with your target audience.

Applicable Job Roles: webmaster, web developer, project manager, blogger, social media specialist, digital content producer, writer.

Week 1 - Why Blogs and Articles Matter
  • The emergence of bloggers as a media force
  • The relationship between blogs and articles
  • How blogs and articles fit in the social network
Week 2 - What You See Determines Who You Get
  • Why a blog's appearance is as important as its content
  • The role of images and links in blogs and articles
  • The SEO connection: blogging for bodies, not bots (while keeping the search engines happy)
Week 3 - Knowing What to Write and How to Write It
  • Developing your own style
  • Does content determine the audience, or does the audience determine the content?
  • Should you be a subject specialist or a generalist?
Week 4 - Using Blogs and Articles to Further Your Own, Your Employer's or Your Client's Goals
  • Financial realities of blogging and writing web articles
  • Do the ideas come to you or do you have to go after them?
  • The role of blogs and articles in establishing and maintaining a brand
Week 5 - Do's Don'ts and Doesn't Matters
  • Counting words counts
  • Get it right before you write: research, fact checking and intellectual property rights
  • Why it takes more time to write less
Week 6 - Making Your Blog Work for You
  • Quick and easy ways to promote your blog
  • Using your blog to promote your other social media
  • How your blog reflects you, and why that matters
Prerequisites
Good working knowledge of the concepts of web writing. Having completed a course such as Writing Web Content (B123) is highly desirable, though not required. You should also have a good working knowledge of basic HTML. Previous experience with blog software will be helpful, but is not required.
Requirements
Web space and appropriate software for publishing articles and blog posts. If you don't already have access to a blog, you will be provided sources for free, user friendly blog software.
Class Books
Due to the speed with which things change in the online world, all required reading will be in the form of online documents.
Suggested Book Sticky Readers: How to Attract a Loyal Blog Audience by Writing More Better [
Suggested Book Are You There Blog? It's Me, Writer ]
Course Price
  • Member Price: $100 US
  • Non-Member Price: $200.00 US
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Additional Information:
Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: Please read our "Terms and Refund Policy" before registering for this course.

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page.

How eClasses Work:Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections.


4 Web Study Certificates

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