eCommerce strategy
Class Name

Intro to eCommerce

This course overview the fundamental of eCommerce. Students will learn the knowledge to identify and understand fundamental terms and concepts related to eCommerce, recognize the evolution of eCommerce, and have an understanding aspects pertinent to selling and marketing on the Internet.

This course is designed typically for anyone that has interest in eCommerce such as Technical staff, IT Project Managers, Business Analysts, and Sales Professionals.
Week 1: Introduction to Electronic Commerce
  • The basic elements of electronic commerce
  • Differences between electronic commerce and traditional commerce
  • Economic Forces that have created a business environment that fosters electronic commerce
  • The ways in which businesses use value chains to identify electronic commerce opportunities
  • The ways in which businesses use SWOT analysis to analyze and evaluate business opportunities
Week 2: Technology Infrastructure: The Internet and the World Wide Web
  • The origin, growth, and current structure of the Internet
  • How packet-switched networks are combined to form the Internet
  • Internet protocols and Internet addressing
  • The history and use of languages on the Web, including SGML, HTML, and XML
  • How HTML tags and links work on the Web
  • The differences among the internets, intranets, and extranets
  • Options for connecting to the Internet, including cost and bandwidth factors
  • Internet2 and Semantic Web
Week 3: Selling on the Web: Revenue Models and Building a Web Presence
  • Revenue models for selling on the Web
  • How some companies move from one revenue model to another to achieve success
  • Revenue strategy issues that companies face when selling on the Web
  • Creating an effective business presence on the Web
  • Web site usability
  • Communicating effectively with customers on the Web
Week 4: Marketing on the Web:
  • When to use product-based and customer-based marketing strategies
  • Communicating with different market segments
  • Customer relationship intensity and the customer relationship life cycle
  • Using advertising on the Web
  • E-mail marketing
  • Technology-enabled customer relationship management
  • Creating and maintaining brands on the Web
  • Search engine positioning and domain name selection
Week 5: Business-To-Business Strategies: From Electronic Data Interchange To Electronic Commerce
  • Strategies that businesses use to improve purchasing, logistics, and other support activities
  • Electronic data interchange and how it works
  • How businesses are moving electronic data interchange operations to the Internet
  • Supply chain management and how businesses are using the Internet and Web technologies to improve it
  • Electronic marketplaces and portals that make purchase-sale negotiations easier and more efficient
Week 6: Web Auctions, Virtual Communities, and Web Portals
  • Origins and key characteristics of the six major auction types
  • Strategies for Web auction sites and auction-related businesses
  • Virtual communities and portals
Internet access, and word processing software.
Class Books

Required Book: Electronic Commerce [
Course Price
  • Member Price: $100.00 US
  • Non-Member Price: $200.00 US
[Register Now]

Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work: Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.


Register Now

  • Member Price: $100.00 US
  • Non-Member Price: $200.00 US
  • Course Duration: 6 weeks
  • CEUs: 3.0
  • Web Course No: B333
  • Course Instructor: Dominique Leroux
  • Co-Instructor/TA:
  • Session Open for Registration
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Electronic Commerce book
4 Web Study Certificates

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