Writing Web Site Content

Learn web content writing
Class Name

Web Writing Workshop

The Web Writing Workshop is a six-week boot camp for those who have mastered the basics and are ready for hands-on practice in every aspect of writing web content. During the course, each student will develop a concept and goals for a web site, then will actually build it, adding additional content elements each week. Students will work with one another to refine and perfect their work.
Outline:
Week 1: Plan Before You Publish
  • How content drives visitors
  • The importance of mission statements and mockups
  • Conducting a content audit
Week 2: Infochunking and Concept Emphasis
  • Chunking information by page and paragraph
  • Highlighting key words and phrases
  • Effective use of tables, lists, and sidebars
Week 3: Writing an Effective Navigation Scheme
  • Hyperlink text that guides without guesswork
  • Navigation menus that steer, not stump your visitors
  • Know when to link, and when not to
Week 4: Writing for Search Engines, Part 1
  • Researching search terms
  • Using key terms in microcontent
  • Satisfying search engines without alienating visitors
Week 5: Writing for Search Engines, Part 2
  • Understanding balanced repetition
  • Maintaining readability and credibility
  • Using the right words in the right voice
Week 6: After the Afterglow: The Tasks Ahead
  • Creating and maintaining content consistency
  • Scheduling regular checkups
  • Web-based resources for Web content writers
Prerequisites
  • H101 - Intro to HTML 4.0 (or equivalent)
  • B121-Web Content Writing and Editing
  • D311 - Intro to Web Design (not required but recommended)
Requirements
Internet access; web authoring software; web server space for publishing assignments.
Class Books
No book is required.
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Course Price
  • Member Price: $80.00 US
  • Non-Member Price: $180.00 US
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Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.

 

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Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Instructor: Dave White
Dave WhiteDave White is a writer and webmaster whose work is published on the web, in print, and on TV and radio. He currently manages and creates content for six web sites, writes non-fiction magazine articles, and does freelance public relations work.


 book
4 Web Study Certificates

 Valid XHTML 1.0!  Valid CSS1!  Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

Main Topics of Our Web Training Program: