Writing Web Site Content

Learn web content writing
Class Name

Web Writing Workshop

The Web Writing Workshop is a six-week boot camp for those who have mastered the basics and are ready for hands-on practice in every aspect of writing web content. During the course, each student will develop a concept and goals for a web site, then will actually build it, adding additional content elements each week. Students will work with one another to refine and perfect their work.
Week 1: Plan Before You Publish
  • How content drives visitors
  • The importance of mission statements and mockups
  • Conducting a content audit
Week 2: Infochunking and Concept Emphasis
  • Chunking information by page and paragraph
  • Highlighting key words and phrases
  • Effective use of tables, lists, and sidebars
Week 3: Writing an Effective Navigation Scheme
  • Hyperlink text that guides without guesswork
  • Navigation menus that steer, not stump your visitors
  • Know when to link, and when not to
Week 4: Writing for Search Engines, Part 1
  • Researching search terms
  • Using key terms in microcontent
  • Satisfying search engines without alienating visitors
Week 5: Writing for Search Engines, Part 2
  • Understanding balanced repetition
  • Maintaining readability and credibility
  • Using the right words in the right voice
Week 6: After the Afterglow: The Tasks Ahead
  • Creating and maintaining content consistency
  • Scheduling regular checkups
  • Web-based resources for Web content writers
  • H101 - Intro to HTML 4.0 (or equivalent)
  • B121-Web Content Writing and Editing
  • D311 - Intro to Web Design (not required but recommended)
Internet access; web authoring software; web server space for publishing assignments.
Class Books
No book is required.
Course Price
  • Member Price: $80.00 US
  • Non-Member Price: $180.00 US
[Register Now]

Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.

Refund Policy: All Online Class fees are only refundable or creditable during the first week of class. A processing fee of five dollars ($5.00) will be charged for each refund request. If you have any questions please contact us

Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost .

Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar.

How eClasses Work: Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information.


Register Now

  • Member Price: $80.00 US
  • Non-Member Price: $180.00 US
  • Course Duration: 6 weeks
  • CEUs: 3.0
  • Web Course No: B122
  • Course Instructor: Dave White
  • Co-Instructor/TA:
  • Session Open for Registration
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy section.

Instructor: Dave White
Dave WhiteDave White is a writer and webmaster whose work is published on the web, in print, and on TV and radio. He currently manages and creates content for six web sites, writes non-fiction magazine articles, and does freelance public relations work.

4 Web Study Certificates

 Valid XHTML 1.0!  Valid CSS1!  Level Triple-A conformance icon, W3C-WAI Web Content Accessibility Guidelines 1.0

Intro to DreamweaverAdvanced DreamweaverAdvanced Adobe Flash
Web Animation with Flash (Introductory)Adobe FireworksIntermediate Flash
Web VideographyIntro to Apache AdministrationWeb Content Writing
Intro to DNSIntro to UNIXIntro to Web Analytics
Intro to WordPressIntro to DrupalProject Management
Intro to Joomla!Intermediate Joomla!Logo Design
Legal Issues for Web Designers and Content ManagersSearch Engine OptimizationWeb Site Promotion
Intro to Designing Accessible WebsitesDesign ConceptsIntro to Web Design
Photoshop Level 1Photoshop for the WebAdobe Illustrator
Adobe Illustrator Level 2Intro to HTMLHTML Level 2
Mobile Web DesignIntro to HTML5Intro to Cascading Style Sheets
Intermediate CSS WorkshopCSS 2.1 in DepthIntro to CSS3
Intro to XHTMLIntro to Database DesignIntro to SQL (Using Access)
Intro to SQL (Using MySQL)MySQLIntro to SQL Server
Intro to Programming ConceptsIntro to PHPShopping Cart Using PHP and MySQL
Intro to JSPIntro to ColdFusion Web DevelopmentIntermediate ColdFusion
Intro to JavaScriptIntermediate JavaScriptIntro to AJAX
Intro to jQueryJava for Non-ProgrammersProgramming in Java - Intro
Intermediate Java ProgrammingIntro to PerlIntro to C#
Intro to ASP.NET Web Development with C#Intro to ASPIntermediate ASP
Intro to Web SecurityIntro to XMLIntermediate XML
Intro to Game ProductionIntro to Game Design and DevelopmentIntro to Flash Game Programming
Intro to C++ Using GamesIntro to Windows Game Programming Using C++3D Game Programming Using DirectX