Search Engine Marketing
Search Engine Optimization and Marketing
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Search Engine MarketingSearch Engine Optimization and Marketing
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Class Name
Search Engine Marketing90% of people start their day with a search engine. The majority of searchers tend to focus on only the first few organic and paid (sponsored listings) results. Learn to put your website where your customers are searching in this 6 week course designed for experts and beginners alike. This is a hands on class where assignments involve making changes to yours or a clients website under the close eye of your instructor. If you do not have a website you may still participate to the best of your ability. Students who are able to keep up with assignments in this course (5 in total) tend to see increases in their search engine rankings before the class is over. Outline
Week 1: Intro to the Search Engine Marketing Industry and Getting Started
Week 2: Optimizing Your First Web Page
Week 3: Measuring Progress and Defining Success
Week 4: Potential Barriers to Your Success and Obtaining Incoming Links
Week 5: Introduction to Pay Per Click
Week 6: Special Topics in Search Engine Marketing
Prerequisites
It is preferred but not mandatory that students have a website which they can make changes to under the guidance of the instructor. Basic knowledge of HTML is a necessity.
Requirements
Internet access. Spreadsheet and/or word processing software such as Excel and Word would be beneficial.
Class Books
Course Price
Additional Information:
This online course is limited to 100 participants. Your place in the course is confirmed by your payment. Introductory courses are intended for students with no experience in the subject matter and are seeking beginner level training.
Refund Policy: Please read our "Terms and Refund Policy" before registering for this course. Additional Cost: Book and software migh be required for the course. Read the Requirements and Book section for more information. Course fee does not include the book and software cost . Start Date: Click on the Register Now button to process to the registration page. You will see the start date of the class on that page. To get the start date of other courses, click on Open Class List link on the top navigation bar. How eClasses Work:The classroom environment is based on Lundeen & Associates Web Crossing technology, a threaded messaging system. Instructors post lectures, reading selections, and hands-on assignments once a week in the online classroom. Students can discuss the assignments with the instructor and amongst themselves in the classroom area. This format has no set meeting time, which allows students to attend class at a time most convenient to them, yet still provides logically organized communication between class participants. Students can apply for the completion certificate after finishing the class. Web Study certificate is also available. Click on the Certificates link on the top navigation bar for more information. |
Before you register for this class, please read carefully the Outline, Prerequisites, Requirements, Books, and Refund Policy sections. Instructor: Darlene Moore
 There is no getting around it: Darlene has a passion for search engines. Through her own search engine optimization company in Ottawa, she is a highly sought-after advisor to companies in the United States and Canada that want to both increase their visibility within search-engine results and achieve greater success with their pay-per-click advertising campaigns. A recognized speaker and trainer on the subjects of search-engine optimization, web analytics and writing for the web, Darlene has also developed and delivered Internet marketing courses for public and private-sector clients allowing them to increase both their online effectiveness and their returns on investment. 4 Web Study Certificates
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